I build brands and as an embedded partner for businesses ready to scale
I’m a brand and marketing strategist with 10+ years experience building and scaling businesses across fashion, FMCG, and eCommerce.
I don’t just run campaigns. I work inside businesses to connect brand, marketing, and digital into one system that drives growth.
From creating brands from just a logo and a light vision to building & rebuilding websites to launching campaigns and improving in-store experience, I focus on what actually moves revenue.
Oh My Days
Brand, website, paid media, in-store
- ~200K+ in online revenue generated
- Increased weekly revenue from ~12–14K to ~18–25K
- Shopify rebuild, brand refresh, campaigns
AUXILLARY Coffee
Brand creation and launch
- Built brand from scratch
- Shopify site launched in under a week
- Culture-led positioning from day one
Brand & Positioning
Clear, differentiated brands that people actually connect with.
Creative Direction
Content built for performance, not just aesthetics.
Website & Conversion
Shopify builds and optimisations designed to drive sales.
Growth Strategy
Connecting brand, marketing, and digital into one system
Paid Media
Meta, Google, TikTok Ads structured to scale.
Consultancy
Ongoing input across business and marketing decisions.
How I work
I don’t operate like a typical agency or freelancer.
I work closely with businesses as an embedded partner, aligning brand, marketing, and operations into one system.
That means focusing on what actually drives growth, not just individual channels or outputs.